A business’s marketing budget also depends on the Average Transaction Value (ATV) or Customer Lifetime Value (CLV) they get. If they have a high ATV, they will likely have more budgets for SEO. This will make it easier for you to justify your SEO pricing. For SEO services, you should have an initial investment and then break it down into a monthly, monthly deposit, which can be any amount you choose depending on the level of service you offer.
• Here are a few ways to check your SEO price is listed:
1. Bronze silver or gold packages from SEO services
Easy to sell, Simple delivery. SEO packages, your bronze, silver, and gold, because there are a lot of supposed “SEO packages”. More experienced marketers who do their own SEO may want a little more promotion and have seen SEO packages work well when used as a loss leader to get a buyer’s foot in the door. The “package” can then be adjusted according to the client’s needs to make the campaign work.
2. Paying for results
This is a tough one because every SEO knows we can’t guarantee results. But surely we can give our potential client peace of mind by offering a lower deposit and getting the rest paid based on promised results? This kind of business can work in a “buyer’s market” for agencies that have yet to prove themselves or are new to the market. They can gain a competitive advantage by offering a dead-end pay-for-results deal.
3. Performance Model of Organic SEO Profits
When an agency or SEO gets paid based on the increase in organic SEO profits above the agreed-upon baseline. This would have to be time-limited of course and really only works well in industries that sell online or generate near-final leads on the web.
4. Keyword-based performance model
Keywords play an important role in the SEO model. Obviously, this is an option at your agency, and even though SEO is not about 1 keyword, the model works. Again, it’s an easy sell. If you want to offer this pricing model at your agency or as an SEO, it may be better to offer performance-based pricing for a group of keywords.”When we get 20% of your keywords to page 1 on Google, you pay us”.
4. Hourly SEO
Hourly SEO is most common among individual freelance SEOs or contract SEOs who may work alone for a period of time to complete a project. All work is billed at a fixed hourly rate regardless of the SEO value it delivers. This is an easy-to-understand model for the buyer and an easy sell for SEO as well.
For SEO services, you should have an initial upfront investment and then break it down into a monthly, monthly deposit, which can be any amount you choose depending on the level of service you offer.