Game ON – OLG demands you
We’ve explained Game ON, and we mean it – OLG is fast transforming its corporation to much better serve Ontarians by providing good gaming ordeals by way of our electronic, retail lottery, and land-centered on line casino channels. Over the program of fiscal 2020-21 and fiscal 2021-22, OLG sent nearly $2 billion in internet earnings to the Province of Ontario. OLG is now increasing our horizons even more, with a new strategic path, to become a earth course gaming leisure leader with a globally admired digital platform.
We are all set to consider this video game to the future amount and require a passionate Senior Research Engine Optimization Specialist to assist the development and execution of Website positioning Strategy & Aims for all new electronic internet marketing-dependent projects for OLG’s owned electronic channels. Approach and guide cross-departmental teams across the enterprise pertaining to Web optimization tactic and ideas to enhance and regularly revitalize website content for utmost Search engine optimization ranking and functionality.

YOUR Role IN THE Match
Reporting to the Sr Manager Electronic Written content Generation, you will be empowered to:
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Collaborate to improve the two the volume of inbound organic website traffic from Look for engines to our internet websites as effectively as the conversion fees. Continuously revitalize and improve Search engine marketing content material for much better Search engine marketing rating with SERP analysis.

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Collaborate with interior stakeholders and job teams for web-site migration with target to sustain and boost organic website traffic to improve revenue.

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Put together high quality url-creating, material collaborations and written content optimization solutions for OLG digital property.

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Guide all Search engine optimization asset assessments and information hole analyses. Website positioning & SEM top quality score optimization with media

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Help inside and agency copywriters for Search engine optimization material on internet sites, apps, e mail and other digital marketing and advertising deliverables like Social Media Search engine marketing, You Tube Search engine optimization, Link Constructing and other for advanced person journeys, in a fashion that demonstrates the specifications of the briefs by doing the job in collaboration with Artistic Manufacturing, Campaign Shipping Supervisor and Person Experience Supervisor.

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Acquire Search engine optimization copy tone and type in a manner that is constant with manufacturer tone of voice collaborating carefully with brand name & advertising and marketing to reconcile Search engine optimization ways with our users’ online expertise, and with our designers and copywriters to uphold our brand’s integrity.

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Help Senior Director, Digital Internet marketing for new and resourceful development tactics together with but not restricted to Voice Look for, Ecommerce Search engine optimisation, Accelerated Mobile Internet pages (AMP), connection creating and additional.

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Supply suggestions and execute techniques for content material progress in coordination with Website positioning and Brand & advertising objectives – common and search term certain.

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Leverage inside insights and analytics resources from company teams for working Website positioning reporting and overall performance monitoring. Collaborate with groups for generating tracking and reporting for all Seo initiatives to keep track of ROI. Local & technical lookup audits like content material enlargement roadmap performance monitoring. Competitor analyses.

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Get ready stories for administration, detailing Search engine optimisation marketing campaign functionality inside insights and recommendations for long term considerations.

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Take care of tracking the funds, building scope, pre-preparing and sourcing Website positioning sellers through Procurement and Marketing campaign Shipping and delivery Supervisor.

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Take part in strategic brainstorming, campaign progress and inventive execution exactly where expected.

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Interacting with front-close developers and senior copywriting professionals for execution of Website positioning strategies.














WHAT YOU Will need TO Participate in
Get the job done Practical experience: Least 5 many years of Seo practical experience in Search engine optimisation dedicated purpose (agency, style and design residence, in-residence) | Superior Google Analytics working experience | Pro experience with several Seo equipment: MOZ, ahrefs, SEMrush, Google search console, Screaming Frog and so on. | Familiarity with entrance-conclusion internet enhancement (HTML, JavaScript, CSS)
Schooling: College degree in English, Communications, Promoting or relevant subject | Certification in Search engine marketing | Being familiar with of artistic storytelling principles | Knowing of writing variations and concepts throughout several mediums
Important Capabilities: Crafting capabilities | Communication and interpersonal abilities | Conceptual, analytical and trouble-resolving capabilities | Complex stakeholder relationship management skills
Negotiation and Affect: capability to negotiate and impact correctly whilst remaining open up to perspectives and retaining solid interactions
Strategic Thinker: potent strategic and critical thinker with skill to delve into special worries and obtain innovative alternatives
Collaboration & Fun: inclusive and collaborative perform design and style although making enjoyment and exhilaration in our operate
Integrity and Have faith in: do what is actually proper and operate with transparency and openness

Perks OF Joining OUR Staff
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Aspect of a Even larger Image: socially dependable organization that gives back again all its profits to the province and men and women of Ontario

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Adaptable Function Natural environment: to help equilibrium both equally perform and daily life

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You Issue: loved ones pleasant get the job done methods and hybrid function

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Independence to Innovate: supports new and improved strategies to be effective

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Be your Reliable Self: surroundings that values diversity as a source of strength

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Mastering Galore: 24-7 access to robust on the net studying programs

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General public Assistance Pension Approach: participate in a main described benefit pension strategy sponsored by the Authorities of Ontario

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Variable Pay Application: functionality-dependent incentives to share in our achievement (Permanent OLG Workers Only)









Master about OLG – Sport ON!
OLG’s goal is to add to a far better Ontario by offering excellent amusement encounters for our buyers. We are a multi-billion-dollar group with a large array of small business strains including, lottery, land-dependent casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a substantial transformation concentrating on getting shopper obsessed and bringing our electronic enterprise to a complete new amount.
The critical to our accomplishment is our men and women. Our tradition will be grounded in correct, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering workforce and teams across the corporation through bigger accountability, leadership progress and expansion options. OLG is embracing extra versatile perform solutions and household pleasant work practices including hybrid function.
Fairness, diversity, and inclusion are vital aspects of our society and cornerstones of the 5 Truths that OLGers Stay by. At OLG, our staff have the house to be themselves and use their views and abilities to advantage the individuals and the Province of Ontario. OLG is an equal chance employer. We are committed to delivering work accommodation in accordance with the Ontario Human Legal rights Code and the Accessibility for Ontarians with Disabilities Act.
Though we are re-shaping and escalating our enterprise, we are unwavering when it will come to residing our purpose, and making certain our business enterprise provides meaningful positive aspects for the people of Ontario. OLG’s internet gains are reinvested back again into the province, contributing to the top quality of lifestyle for Ontarians.
To discover additional about OLG go to our website at www.olg.ca
We look ahead to hearing from you, fascinated applicants remember to utilize on the web by November 1, 2023.
OLG is an equivalent option employer. We are committed to furnishing work accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please speak to Human Means at [email protected] if you require accommodation at any time all through the retain the services of procedure.
We thank you for your desire in this possibility however only all those persons picked for an interview will be contacted.
#LI-Hybrid
Individual details is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its 3rd social gathering provider service provider(s) less than the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Work Benchmarks Act, 2000, S.O. 2000, c. 41 (as amended) and will be employed for the goal of identifying qualifications for employment with OLG and for recruitment modernization initiatives. The data will be managed in accordance with all applicable laws, OLG’s Defense of Privacy Plan (the Plan) and related procedures and treatments. For any thoughts about this assortment, please make contact with [email protected], 800-70 Foster Push, Sault Ste. Marie, ON, P6A 6V2.