Improved performance, visual existence, and consumer journeys align with updated visible identity pointers.
Queen’s has released its new central web-site, aimed at bettering consumer experience, aligning with the university’s refreshed visual id recommendations introduced in 2022, and concentrated on supporting the Queen’s Method. With a present-day style and up-to-date brand name aspects, the site’s consumer journeys assistance the university’s strategic priorities of international influence, analysis depth, transformative education programming, though fostering a assorted and inclusive campus local community.
“At Queen’s, we have a group of college, learners, and workers committed to tackling society’s biggest difficulties,” claims Michael Fraser, Vice-Principal (University Relations). “Our updated website showcases these efforts and accomplishments with the wider entire world and to our important audiences, positioning our college as a person committed to top constructive change.”
The new layout delivers analysis and global engagement to the fore, though facilitating enhanced consumer journeys that enable on-line audiences—both inside and external—to locate the facts they search for rapidly and easily.
The web-site also characteristics a freshly created method and division finder for prospective pupils, best-practice accessibility benchmarks, enhanced lookup motor optimization, and a responsive style that will allow for much better mobile searching. There is also a new ‘For You’ menu to assistance direct people to vital content material by audience style, and a ‘sign-in’ dropdown granting brief access to inside platforms and college sites made use of day-to-day by staff members and pupils.
The site’s launch follows months of session and collaboration with essential campus partners and school models. Function to refine the web-site will continue on write-up-start, with College Relations checking usage analytics and user feedback to further more change and streamline its design and features.
Visual identification and Model Central
The look and experience of the refreshed site align Queen’s most important world wide web assets with its newly updated visual identification and brand name criteria, which aim to help campus neighborhood members existing a unified and steady Queen’s brand presence across all outreach and communications.
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So considerably, University Relations has produced around 8,500 tailored brand belongings for faculties, educational facilities, departments, and units, released six sets of manufacturer and style pointers, and made practically 300 electronic and social media templates.
Up to date assets and requirements are obtainable to the Queen’s community by using the just lately launched Brand name Central site. Refreshed logos, lockups, fonts, and color palettes, as effectively as advice on trademarks, licensing, merchandising, and model voice, are only some of the lots of instruments and assets it helps make readily available.
Take a look at the new Queen’s University web-site at www.queensu.ca.